Will Philanthropists Save the Arts?

This was the question posed by Charlotte Higgins in the Guardian on 21st October regarding the Arts Council’s funding cut of 30%, as a result of the government spending review.  Museums budgets are also to be cut by 15% and, at the time of writing, there will be an anticipated but as yet unknown amount cut from arts budgets in Scotland and Wales.  

This is a question that needs to be answered.  In my post on The Future of Arts Funding, I mentioned the study carried out by Arts & Business which considered it unlikely that we could expect philanthropy to meet the income gap made by government cuts.  Not least because, as Vivien Duffield comments in the Guardian article, many donors feel that their contribution should be the ‘icing on the cake’ and not the cake itself.

Culture is an important expression of the human experience – but it’s also a key contributor to the UK economy.   According to Support the Arts, 6.2% of the UK’s local income comes from the creative industries, the arts provide over 2 million jobs and are mentioned by 8 out of 10 tourists as a reason for their visit.  Not only do the arts contribute massively to the UK economy, they do so whilst doubling the money invested in them – funding the arts costs everyone in Britain 17p per week.  The arts earn the government around 35p per person per week.  So even if you’re not an arts lover yourself, you can’t argue that investing in them does make economic sense – as artist David Shrigley illustrates (literally) in his animation.  

And, while all of the arts are under threat, what about small, regional, grassroots or community arts organisations?  The future seems particularly bleak for them as the Arts Council are surely more likely to try to save high profile arts organisations who are perhaps more vocal, more proficient at organising support and already have a strong base of supporters – and will therefore, be in a position to create a noise about any potential cuts to their budgets.

Higgins’s article featured quotes from a number of wealthy individuals, the majority of whom are based in and around London and who tend to give to organisations around the same area, often in the more traditional arts, such as ballet, opera and mainstream theatre.  Community organisations, children’s arts organisations or those based in towns and cities outside the south east tend not to receive donations from the Portraits, d’Offay’s or Lord Stevensons of this world.  They are unable to offer excellent seats for their performances in top theatres; or inscriptions on buildings and theatre seats.  They don’t feature in reviews by the London based broadsheets and their Board members aren’t on FTSE 100 companies. 

So how will smaller organisations raise money through philanthropy and sponsorship in an ever increasingly competitive market?  Many of these organisations are much loved and frequented by local audiences; they can be the breeding grounds for experimental work or the place where grassroots activities involving the wider community are developed.  Many talented artists and performers first made their mark in regional or community based organisations.  Perhaps most importantly, these organisations are often the first place where many people experience the arts – either as children or adults – and are therefore, the catalyst for many people becoming future audiences for the arts.

There’s no doubt that there will be worrying times ahead – and not just for the arts, for the third sector as a whole, as reduced government funding and a smaller welfare state is likely to put huge pressure on already limited resources, while competition for funds is likely to increase in the future.

The arts are well placed.  They are already lean, tend to have existing loyal audiences and are creative in their approach.  But the challenges they face cannot be underestimated and will no doubt take their toll on the future creativity and therefore, economic output of this country.

Perhaps you don’t agree – or perhaps you think that the arts can be sacrificed?  What are the major challenges your organisation faces in light of the government cuts?

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Fundraising – why bother?

by James Cridland james.cridland.net under Creative Commons Licence

The other day, a friend told me that her organisation wasn’t going to bother fundraising.  They are a small organisation, which has had some success with trusts in the past but they don’t see the point in investing more time and resources into building their fundraising programme as they receive enough income from other sources. 

Often organisations are put off fundraising because they don’t have a fundraiser, they can get by with the other funding they have, they have a board that doesn’t want to invest in fundraising, or they simply don’t know where to start and feel it will be too much effort.

Of course, if you are in the fortunate position of having enough funding to cover your core activity through public funds and earned income, you may consider that fundraising is an additional activity that you don’t have the time or resources to invest in.  But what if your funding situation changes?  What if you need more income this year for a special project that you want to deliver?  If you have no relationships with other potential supporters – be they trusts, individuals or sponsors – it will make the task of finding additional funding infinitely more difficult.

Fundraising does require investment – time, resources and money – and it requires planning to establish how your organisation should manage and target fundraising to best suit your particular needs.  But organisations spend so much time trying to get their message out to new people all the time – be they audiences, volunteers or service users – why would they not want to use that message differently to reach people and organisations that could inevitably invest in them?

The very act of communicating with and to potential supporters will also help you to use more and different channels to get your message out.  Can this necessarily be a bad thing?  It may not only introduce you to potential donors but could result in more volunteers, more customers, service users or audiences, depending on your type of organisation – all helping you to meet your aims and objectives and potentially grow your earned income, as well as your philanthropic and sponsorship income.

Fundraising, particularly when you have no dedicated resources in terms of staff or time, may seem like an impossible task but with careful planning – planning and systems are key to ensuring fundraising sustainability – it can be achieved and ultimately, worth more to your organisation that it costs.  Of course, there will be some initial effort required – there always is with any new activity – but surely, it is worth it, particularly in current times when no funding is assured?  Look at your resources and consider using them effectively to deliver some key fundraising goals. 

  • Put systems in place to allow you to have a rolling programme of fundraising – a database, donor communications programme, applications cycle, research activity – all carefully planned
  • Start off small – no one expects you to deliver £1m in your first year with no history of fundraising. 
  • Network – expand and broaden the groups of people aware of your organisation, the projects you deliver and your vision for the future.  Encourage your board to help you network. 

Ultimately, introducing philanthropic income and sponsorship will enable you to diversify your income and, more importantly, increase the sustainability of your organisation in the future. 

Perhaps you don’t agree?  Or maybe you have other suggestions as to why an organisation should consider fundraising?

The Future for Arts Funding

Photo by Jean-Pierre Dalbéra, used under Creative Commons Licence

Two recent studies have highlighted the current funding situation for the arts which, like many other areas, is suffering as a result of the recession, while the campaign, I Value the Arts, aims to raise awareness of the added value the arts bring to the economy through a publicity campaign supported by well-known artists, such as Tracy Emin and David Shrigley.

A recent survey found that overall, more arts organisations where experiencing increased revenues than those experiencing shortfalls of income.  However, rates of improvement were slight and rates of fundraising have been far lower than had been anticipated for this post-recession period. (source: Economic Impact Survey, Arts Quarter).  This has to be a concern, particularly given upcoming government spending review which is anticipated to impact negatively on the arts.

A recent report on philanthropy trends by Arts & Business also clearly states that philanthropy is unlikely to fill the gap left by these inevitable cuts, although, it also suggests that there is still capacity to increase philanthropy in the arts – even if it won’t fill the gap entirely.  At the moment, 15% of the income received by arts organisations comes from private investment with over half of this coming from individuals.  A&B recommend that arts organisations need to build networks and to look at fundraising to contribute towards the sustainability of the sector – rather than simply to fill a gap or as a quick fix.

What is clear is that the sector needs to immobilise itself now, as the I Value the Arts campaign illustrates.  It is also important that arts organisations work locally, collaborating with others in their area.  Fundraising is a long term activity – any relationship takes time to build and develop and fundraising is no different. 

Arts organisations should use existing networks and contacts to build support – it is most likely that those who already know you and are familiar with your work will consider giving you support.  Look at best practice and emulate – look to those in your sector (and other sectors) to find out what is doing well and what isn’t in terms of raising income and try to think of ways you could adapt these to fit with your fundraising.  Engage with your audiences in new ways – perhaps you could use social media?

I did, however, wonder at the suggestion by A&B that fundraising can’t just fill a gap created by a lack of public funding.  It is a view that I completely agree with but I suspect a few arts organisations read this and thought:  ‘But that’s precisely what we need it for!’ 

It is highly unlikely that you can simply switch like for like.  There will be a need to scrutinise resources and make cuts but, in a sector that is already fairly lean, that might not result in much in the way of savings.  Perhaps viewing your core costs differently could help – could essential maintenance could be used to train artisans or does it have an environmental or community engagement aspect that might appeal to donors?  Perhaps you could assign an element of core costs as part of a project you are fundraising for? You will need to think about your entire programme of activity.  What could be of potential interest to a donor or sponsor?  Are there any areas which are only likely to be met through public funds?  Can you adjust your income streams accordingly? 

There needs to be a move away from knee-jerk fundraising.  There will always be times when there is an urgent need for funds but that shouldn’t be the main pattern for your fundraising.  The arts are by their very nature creative and they need to adopt this approach in their fundraising in order to ensure future sustainability and growth.

What do you think?  Are you dismayed to read that fundraising is unlikely to meet the funding gap?  Or have you already adjusted your programmes in anticipation of the funding cuts?

Gain New Skills, Become a Trustee!

Next week, 25th to 31st October 2010, the Charity Commission is promoting Trustees Week, which aims to encourage more people from all walks of life to get involved in supporting charities by becoming a trustee.

 Trustees play a crucial role in terms of charity governance and, given that charities represent all walks of life, it is vital that their boards are representative of people from different backgrounds too.  But it’s not just a benefit to the charity, trustees have an opportunity to develop their skills and experience, all the while making a difference to the organisation they support.

One of the areas they are promoting is Younger Trustees with a view to increasing the number of younger people who get involved with charity boards.  At the moment, 18 – 24 year olds represent 12% of the population but only 0.5% of the trustee population in England and Wales.  By having trustees with a wide range of backgrounds and ages, a charity increases the opportunities available for networking, ideas generation and trustee involvement.

While Trustees Week is an initiative specifically covering England and Wales it’s important for charities across the UK to encourage and promote opportunities for all to volunteer as board members, as well as more regular volunteering opportunities.  And charities could be creative in their recruitment of trustees, perhaps using social media to set up a recruitment campaign.

Whether you’re a charity looking for new trustees or an individual looking for a new challenge, increasing the numbers of people actively involved with charities can only be a good thing.

Enjoy the Silence? Working from Home Alone

Image by Roland Tanglao, used under Creative Commons License http://www.flickr.com/photos/roland/304472910/

Working for yourself is lonely – or so people kept telling me when I told them I was setting up on my own.  However, one thing I can safely say is that since starting Activate Fundraising, I’ve been anything but lonely!  I’ve met clients from the arts, education and heritage; worked with board members and non-executives to deliver training and focus groups; ran sessions and held market research interviews with businesses in Edinburgh and Glasgow; had one to one interviews with community groups and schools and met fellow entrepreneurs and consultants at business networking groups, training and events – as well as having the opportunity to meet some of the people working in the businesses in my home town (something that I never had time to do when I was commuting to my job in the city).  In fact, despite having previously worked in an organisation with over 1400 employees, I reckon I’ve met more people in the last two years than I did in all my time in my last job!  Lonely?  I think not!

November is Will Aid Month

Image by Angus Macrae under Creative Commons License http://www.flickr.com/photos/36176995@N05/3371555112/

None of us want to think about dying but what will happen to your estate when you die if you don’t have a Will?  And, if you have dependents, you need to think about who will look after them should anything happen to you.  Never has there been a better time to plan for your future than now.  November is Will Aid month.  Make a Will with a local participating solicitor and make a donation to charity instead of paying the solicitor’s fee.  Suggested donation levels range from £40 for a codicil (an amendment to an existing Will), £75 to prepare a Will or £110 to have a pair of mirror Wills prepared, ideal if neither partner has organised their estate.  You don’t have to include a charitable legacy in your Will in order to take part in the initiative – although a solicitor can advise you on how best to do this given your own personal circumstances if you wish to. 

It’s estimated that over 60% of Britons don’t have a Will, so if you’re one of those, it’s worth considering taking part in Will Aid Month this year – I know I will be!

Starting Out

So why give up a secure, highly paid job to go it alone?  Well, one of the main reasons for starting Activate Fundraising was to have the opportunity to work with a variety of clients whose work I support and have an affinity with.  I knew it would be hard work – and it has been – but it has also been hugely rewarding working with clients both large and small on a range of campaigns and for projects as diverse as enhanced employability for young people to the restoration of key artworks by a leading Scottish artist.  As well as hands-on fundraising, I’ve also run focus groups and developed feasibility studies, helping clients to establish what they need; why they need it and how they can attract donors to support it.  There’s something incredibly motivational about starting work every day knowing that you’ll be speaking with different people, learning about new projects and helping organisations to raise the funds they need to realise their vision.  So while it might have been a bit scary, working for myself has been the best decision I’ve made.

First Post!

Well, this is my first post onto Activate Fundraising’s new website and hopefully the first of many.  I’ll be keeping readers updated on general news that might affect the world of fundraising, as well as more specific updates on developments in the arts, charities and education.  So welcome to Activate Fundraising, if you’ve any questions related to fundraising, please post them here or if you’d like to have a more indepth discussion about the needs of your organisation, email me at heather@activatelimited.com.  Looking forward to hearing from you!  Best wishes, Heather