May Business Mum’s Blog Carnival

Today’s post is a bit different from my usual fundraising advice and tips.  As well as fundraising, I’m also interested in setting up and running a business – it’s what I’ve done after all and it’s good to hear about the experiences of others who’ve done the same – as well as picking up a few tips about what’s worked (or hasn’t) from others who’ve ‘been there and done that’ before me.  And so I’m delighted to be hosting my first Business Mum’s Blog Carnival here on Activate Fundraising!

The Carnival itself has been running for a while now, thanks to Helen Lindop and in this month’s carnival she shares some of her top tips regarding running an online business, in which she reflects on the first two years in business: what’s she’s learned and what she wishes she’d known from the start!  I’m sure we can all share some of those sentiments regardless of what type of business we run.

Of course, many of us started their own businesses either because we wanted to make a change (as in my case) or because change was thrust upon us.  Either way, change is inevitable, and Tracey-Jane Hughes discusses why change is a good thing.  Following on from that theme, in the first of two posts from Antonia Chitty, she deals with the issue that causes many women – and men too – to decide to set up their own business in the first place.  Having children.  And in her post asks whether there has to be a choice between career or children.

And, speaking of change, Sarah Paylor (Tunbridge Wells Mum) interviews boutique owner, Paula Fry, where change was the driver in setting up her business, Love Is Boutique.  Paula also has some good tips on anyone thinking of or in the early stages of setting up a business (and a few restaurant recommendations if you live in Tunbridge Wells too!)

Starting your own business – and what inspired that decision – is a theme running through a number of these blogs.  Hardly surprising – it is a Business Mums Blog Carnival after all.  In her post, Becky Goddard-Hill asks what sparked off your business?  And shares with us how a childhood ambition to become a writer has finally come true.

If you are hoping to start your own business, perhaps you’re looking for inspiration or are unsure of where your skills and experience lie.  Joanne Dewberry of Charlie Moos gives some good advice – including the pros and cons – of what to consider if party planning is an option that you’re considering.

I watched an item on the Wright Stuff recently (I was working too, honest!) about the time that mum’s spend on the internet – 92 minutes per day on average apparently.  I thought that this was quite low and I suspect that people perhaps often answer surveys according to what they think they should be doing rather than what they are doing.  And that’s a sentiment shared by Speech & Language Therapist, Libby Hill, in her blog about parents using television as a babysitter.

And, if you are using tv to keep the kids occupied while you cram in as much as possible – be that working, organising activities for the family, housework or even having 5 minutes to yourself to enjoy a cup of tea – then perhaps you should read Erica Douglas’s blog about Life Planning and Living Purposefully, in which she encourages you to set goals and plan how you’re going to achieve them one step at a time.  Erica also has some useful advice on how to build a successful blog that gets lots of traffic and that the search engines love – there’s also a handy link to a post on How to Make Paint too!

The successful blogging theme continues with Erica’s business partner, Antonia Chitty sharing her expert advice on business blogging – with ideas about what you could write about in your posts and how to use your skills and experience to write a blog that people will visit, read and keep coming back to for advice.

Blogging and social media has changed the way that we all operate – as individuals and businesses – and my post offers advice to charities about how to harness social media in their fundraising.  But, even if you don’t blog for charity, the advice is applicable to anyone who wants to use social media to promote themselves – be that advertising their business or fundraising for a good cause.

If all this talk of business has exhausted you, perhaps you might want to turn your attention to planning your house – with some tips from interior designer, Emmanuelle Lemoine.  And Donna Pinnell rounds off the carnival with a tale from an email she received recently – showing that we can’t all be perfect but it doesn’t mean we shouldn’t be appreciated.  I only wish my family were as forgiving of my occasional culinary mishaps!

I hope you enjoy reading and commenting on the posts  in May’s Carnival as much as I’ve enjoyed hosting it.  The next Carnival is being published on 17th June and if you’ve been inspired to enter a post – or even to host a future Carnival yourself – you can get details on Helen Lindop’s Business Plus Baby website.

Facebook preferred Social Media for Fundraising

The result of our recent poll on LinkedIn showed that Facebook used more for fundraising than other social media. Having read Pamela Grow’s blog on yesterday’s SOFII post, this is perhaps an area that more organisations should look into, as one charity has enjoyed phenomenal success using the basic Facebook platform effectively.

No matter what the media, I’ve always said that fundraising doesn’t have to be expensive to work.  You don’t have to have heavyweight paper, embossed in gold with expensive print and design any more than you need a database that can do everything but make the tea (although you do need a database!).  Often you can adapt what you already have to reach donors by thinking creatively and using a bit of imagination.  I think that Pamela’s blog outlines this beautifully, as the Soi Dog charity shows how it harnessed Facebook properly, using a little bit of work and imagination – without breaking the bank!

Social media fundraising & the arts

Read my guest post on Arts Professional on Social media fundraising – that asks how the arts could capitalise on new technology http://ow.ly/4VyJY

Funding Update

New charitable funds that have recently been announced or with deadlines coming up include:

Esmée Fairbairn Foundation Museum Collections Fund – a collaboration with the Museums Association, this fund focuses on time-limited collections work outside the scope of an organisation’s core resources. There are two deadlines this year – 31st May and 31st October 2011.  Through this fund the MA will award approximately £800,000 per year to museums, galleries and heritage organisations.  Organisations can apply for sums between £20,000 and £100,000.

EventScotland – The National Funding Programme complements the International Funding Programme and plays an integral role in developing domestic tourism across Scotland. By supporting events which take place outside the cities of Edinburgh and Glasgow, EventScotland is also growing Scotland’s wider events portfolio which forms the backbone of our events industry.  The deadline for the next round of funding is 3rd June for events from January 2012.

The Institute for Small Business & Entrepreneurship – Research and Knowledge Exchange (RAKE) fund is an initiative that aims to encourage and support research  activities from academics, third sector organisations, consultants and  practitioners with the ambition of drawing together and generating an  entrepreneurial community of practice to facilitate knowledge exchange  and transfer.  Funds of up to £12,000 are available and the next funding deadline is 3rd June.

Voda Grassroots Funds -The Grassroots Grants programme is to make £51,180 available to North Tyneside groups.  The Government has made a one off sum of £168,648 available to grassroots community and voluntary groups in Newcastle, North Tyneside and Northumberland. Grants are available for constituted groups that have a turnover over of less than £30,000, have been going for over a year and have a full set of accounts. Applications for equipment and summer activities are particularly welcome, but all funding awarded must be spent by the September 2011.  The deadline for submitting applications is Friday, 27 May 2011.

Cashback for Communities – The Small Grants Scheme has been established to support local volunteer led groups, who may not previously have had access to external funding, to enhance their programmes for young people and get positive projects off the ground.  Funding of up to £2,000 is available and the next round of funding closes on 1st June 2011.

Clore Social Leadership Programme – This programme is a unique, offering fully-funded Fellowships tailored to meet the individual development needs of aspiring leaders in the social sector.  Applications to the 2012 Fellowship programme opened on 18th April 2011.

First Light’s Young Film Fund opened on 3rd May – funding is available for Pilot Grants (up to £5,000) and Studio Grants (up to £30,000) to projects that enable young people to participate in all aspects of film production.  Deadline for this round of applications is 14 June 2011.

The Wellcome Trusts Arts Awards – support imaginative and experimental arts projects that investigate biomedical
science
.  The scheme aims to: stimulate interest, excitement and debate about biomedical science through
the arts; examine the social, cultural, and ethical impact of biomedical science; support formal and informal learning; encourage new ways of thinking; encourage high quality interdisciplinary practice and collaborative partnerships in arts, science and/or education practice.  Small grants of up to £30,000 are available while the large project programme is for applications of £30,000 or more.  There are various deadlines throughout the year with the next on 29 July.  All art forms are   covered by the programme: dance, drama, performance arts, visual arts, music, film, craft, photography, creative writing or digital media.  The Trust invites applications for projects which engage adult audiences and/or young people.

Business Mums Blog Carnival

Are you a mum with her own business who writes a business blog?  If so, I’m hosting this month’s Business Mums Blog Carnival.  You don’t need to write a new post, just send me a link to an existing post on your website that you’re particularly proud of or that showcases your business by 16th May and it’ll go up onto the Carnival on 18th May.

email me at: heather (at) activatelimited.com

If you’d like to read more about how it all works, read Business Mum’s Blog Carnival over on the Business Plus Baby blog.  Look forward to hearing from you!

The Rise of the Social Enterprise

With an increasing number of my clients operating as social enterprises, rather than solely as charities, I read Noam Kostucki’s post on the SOFII blog with interest.  Noam has put together a list of suggestions to help organisations – charities in particular – look at how they can become more entrepreneurial in their outlook and generate their own income.  And that has to be something that is not only worth considering but becoming increasingly important in these trying economic times. 

I’ve blogged many times about the need for charities to take a more creative approach to diversifying their income and generating income can certainly help to provide more sustainability for an organisation.  Noam’s tips include:

1. Look at what you’re best at and capitalise on that – don’t try to completely reinvent the wheel but use the skills and experience you have available to you to help diversify your income.  What do you currently offer clients/service users/the community you’re based in, how does that help them and can it be adapted to  provide an income for you e.g. by providing the same service but to an audience who can afford to pay for it? 

2. What is your current business model and can it be adapted in such a way to earn you an income without your current beneficiaries suffering as a result?  Are there income generating opportunities that ‘fit’ with what you do already?  TOMs Shoes is the example given where, for every pair of shoes sold, the charity sends a pair to a child in need – a nice and obvious link between what the business does and the charitable aim.

3. Use technology to make your life easier – an area which I already advocate to enable organisations to make their fundraising work smarter not harder through crowdfunding, Facebook, Twitter and the use of social media to ‘spread the word’ about your organisation, raise awareness and ultimately, raise money.  Noam suggests using social media to harness that free PR and publicity to help you grow your business and promote your business services to a broader audience.

Noam’s post offers good suggestions as to how to think creatively about adapting your charity into a social enterprise model by thinking out of the box, working smarter not harder and harnessing the skills and experience you already have – thereby turning a change in your organisation’s income generation model from something scary into something achievable, flexible and, most of all, sustainable.

How to Develop a Fundraising Strategy

Your board and management team has recognised that your organisation needs to fundraise.  Or perhaps you’ve already enjoyed some success with your fundraising from various sources but want to begin to take a strategic approach to your fundraising.  Where should you start?  It’s a question I’m often asked and there are a number of areas to consider – my top 5 are:

Business Plan – do you have one?  If not, there’s not much point in developing a fundraising strategy, as the whole purpose of your strategy is to look at your business objectives over the next planning period (be it 3, 4 or 5 years) and establishing how your fundraising can support these.  So, if you don’t have a business plan, get one.  If you do, what are the objectives of your organisation – and what areas have you identified in the business plan that fundraising could support?

Resources – these cover everything from staff to databases, marketing & communications to senior management and, of course, volunteers.  Look at the resources available and how they can support your fundraising.  Do you need to invest more in your fundraising resources to enable you to reach target or do you have resources that you’re not utilising effectively?

Donors – what has your fundraising looked like over the past 3 years?  A fundraising audit should happen before you put pen to paper with your fundraising strategy i.e. assessing who has given; what they’ve funded; and how much has been given.  What campaigns were successful and which failed?  Do you have particular success in raising income from trusts or perhaps companies flock to sponsor your organisation?  Or maybe no-one has ever given anything?  You need to look at all of these areas and start to question why your fundraising looks the way that it does in order to establish the potential your organisation has to fundraise successfully in the future.

Board – never underestimate the importance of your board.  If they are keen advocates for your organisation, their support with your fundraising is vital but equally, if they are negative about fundraising or refuse to support your work, you’re going to have a hard time raising any income.  Getting your Board on board and encouraging them to take a proactive approach in fundraising, is key to introducing new networks to your organisation.

Objectives – what do you need to fundraise for?  And where is the potential for raising funds for these areas?  Are some of your organisational objectives likely to appeal particularly to the Lottery or trusts – perhaps because they have a social dimension or are taking a new, innovative approach to addressing a social need?  Similarly, an objective that is likely to raise the profile of your organisation significantly and attract interest from the press and general public may appeal to the corporate market.  Look objectively at what you need to fundraise for – i.e. where your organisation is going for the next 3 – 5 years – and establish where the potential is to raise those funds.

Those are just my top 5 areas to consider when shaping a fundraising strategy and, of course, I’ve just touched briefly on each of them.  Is there anything missing?  What would you take out?

Diversifying your Income

Any client I’ve ever worked with could testify to the fact that I often ‘bang on’ about diversification of income streams.  Trying to ensure that your income comes from a number of sources – preferably a mixture of earned income – from commissions or training that you offer, philanthropic income, sponsorship and perhaps statutory funding.  Within that, I’m also keen to encourage that organisations diversify their philanthropic income to include a mixture of Lottery, trusts, individuals, corporate giving – and perhaps EU and third sector grant funding.  The more you can diversify your income, the greater protection your organisation has if and when one of your income streams dries up or reduces.  It’s basically common sense and the old ‘don’t put all your eggs in one basket’ theory but it’s easy to see how an organisation, particularly with the limited resources that many charities have, can focus on the one source of income that works for them to the detriment of other funding – until it’s too late. 

So try to broaden the net and move outside your comfort zone or away from the obvious or usual suspects when researching potential supporters for a new venture.  Is there an element that could be self funding or could generate income for your organisation?  Or similarly, is there an aspect that you simply cannot deliver without the support of the Lottery or trusts but which will add considerable value to what you are trying to do.  Try to look at your project from all angles – not just the tried and tested perspective.  What do other organisations do that you could adopt?  Look beyond your own niche area to organisations that you admire – or envy!  And involve others in the organisation in helping to assess the potential for your products and services. 

It’s also an adage that I’ve taken over into my business life – working with a range of organisations from across a number of sectors and offering a variety of different services – from fundraising to strategic planning; mentoring to staff training & development.  Everything from arts organisations to social enterprises, international aid agencies to local charities – and if I’m honest, that suits me just fine as it gives me the opportunity to work with an interesting range of very different organisations, while helping me to diversify my income sources too.

Effective Fundraising & Marketing

Effective Fundraising – find out about improving your marketing & fundraising; read the latest funding news and let us know what you’d like to hear more about too.  What information would you like to see in our newsletter that will really help you with your fundraising?

http://ow.ly/4szMi

Fundraising News and Mothers’ Day Ideas too!

I’ve just published April’s edition of Effective Fundraising, which announces the launch of Sharper Marketing & Fundraising – a great new service we’re offering with marketing consultants, Strategy Point, to help you gain more from your organisation’s marketing and fundraising.  There’s also info on new funding opportunities and a wee round up of how you can help charity while spoiling mum this Mothers’ Day (yes, it is this Sunday!).

If you’d like to receive our monthly news, ideas and fundraising tips, please subscribe.  And let us know if there’s any fundraising aspect that you’d like us to include in our regular updates.