On the 1st Day of Christmas…

OK, we are way past the first day of advent but a few early Christmas presents never go amiss – so here is the first of my daily fundraising tips to help get your fundraising sorted out between now and start of 2011.  So here we are, at day 1 and my first tip is:

  1. Plan your fundraising.  What do you want to achieve?  Why?  How does this fit with your organisational strategy or goals?  What, specifically, do you need the money for – staff/core, project, capital?  Where do you think the money will come from – current or previous donors, new funding routes, trusts, individuals, the Lottery?  What resources do you have to invest in fundraising?  Do you have staff, a database, robust administration systems, effective communications?

If you can’t answer any of these questions, you’re not ready to start fundraising.

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