Day 2: Christmas Countdown Giveaway

by Flickr User Andreas Cappell

So, you’ve thought long and hard about what, why and how you’re going to fundraise, what next?

2. Put systems in place.  Without systems you will find it difficult to sustain your fundraising.  Get a database and use it – this doesn’t have to be expensive, you could use Constant Contact, Access or any number of other databases before you even think of splashing out on a fundraising specific system.  Decide who you will target for funding – trusts, individuals, Lottery, business or a mixture?  Establish systems that will help you to look after your donors by determining how and when you will communicate with them.  You don’t have to recreate the wheel – this could sit within a communications programme that you already use, taking into account the specific audience(s) you are communicating with and always ensuring that your donors receive appropriate communications.

So what next?  Look out for tomorrow’s tip…