Christmas Countdown Giveaway: Day 4

A few more free advent tips from Activate Fundraising:

5. Research your donors.  You need to identify who is likely to support your organisation – and being wealthy is not enough.  If I had £1 for every time I’ve been told to ask a certain businessman for money, I’d be rich!  Look at your projects, your beneficiaries and your organisational vision.  Who supports the work you are doing?  There are numerous resources out there to help with your research – too many to mention here – but start by reading local and national press; keeping up to date with sector developments; and using your networks.

6. Network.  Spread the word about your organisation.  Be known as leaders in your field.  Use networks available to you – through trustees, volunteers, professional groups and your donors.  Consider online networking – ask your Trustees and CEO if they’ll introduce your organisation to their Linked In contacts or send out occasional tweets on your behalf.

Is there anything from the list of tips so far that you think is missing?  What would you add and why?

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