Freelance versus Employee

Museum of Scotland by Mama Pyjama under Creative Commons Licence

For 14 years I worked as an ‘in-house’ fundraiser and enjoyed working in a range of jobs and sectors – including a stint at RNIB Scotland; raising sponsorship for the National Museums of Scotland; and heading up the fundraising team at Edinburgh Napier University.  So why leave a secure job – with a pension – to the relatively unpredictable world of a freelancer?

Well, first of all, I’d gained a huge amount of experience during the preceding 14 years and wanted to have an opportunity to build upon those.  There were really only two options.  The first, was look for a Director’s position while the second, was work for myself and build a client base.  It was the second that had more appeal, not least because I’d always wanted to work for myself and I knew that if I didn’t make the move when I did, I’d probably lose my nerve or get too used to the regular pay cheque to ever do it.  I’ve always enjoyed the variety that fundraising brings to a job – different projects, donors and deadlines – and I knew that I’d enjoy working for multiple clients on a range of projects all at the same time.

Handing in my notice without having a job to go to was a strangely liberating (if not slightly terrifying) experience.  I’ve never resigned without having had a job to go to and usually when I’d resigned in the past I was going off to what was effectively a promotion.  What on earth was I facing?

Luckily, I hadn’t worked in a vacuum for the past 14 years and had built up a good network of former colleagues, board members from previous organisations and of course, donors that I’ve worked with in the past.  I made sure that everyone knew that I was now working for myself and was lucky enough to have secured my first contract within two months of resigning from my old job.  And I’ve never looked back.

What I enjoy most about working for myself is the opportunity to work with organisations whose work I have an affinity with – and whose work varies enormously from one client to the next.  I’ve worked with educational charities, heritage organisations, galleries and children’s arts organisations – and everything in between.  I’ve developed fundraising strategies; delivered training sessions to staff and board members on fundraising; run focus groups and interviews with stakeholders; developed feasibility studies and, of course, carried out fundraising for clients – from developing projects for the fundraising ‘market’ to raising the money they need to deliver their key goals.

However, not only have I had the chance to use my skills to help my clients but I’ve also had the opportunity to learn a huge amount about different organisations and their needs.

Yes, the hours are often long when I have deadlines to meet and I have missed the chance to bounce ideas off colleagues – as well as the banter.  But trading that off against office politics, commuting and missing out on family events has made it all worthwhile.  It’s quite liberating knowing that you have to rely on your own resources to land a piece of work and see it through – and I’ve been lucky enough to work with other freelance colleagues on various projects, which has helped increase my skills while also providing a good sounding board too.

Would you like to go freelance?  What’s stopping you?

Fundraising – why bother?

by James Cridland james.cridland.net under Creative Commons Licence

The other day, a friend told me that her organisation wasn’t going to bother fundraising.  They are a small organisation, which has had some success with trusts in the past but they don’t see the point in investing more time and resources into building their fundraising programme as they receive enough income from other sources. 

Often organisations are put off fundraising because they don’t have a fundraiser, they can get by with the other funding they have, they have a board that doesn’t want to invest in fundraising, or they simply don’t know where to start and feel it will be too much effort.

Of course, if you are in the fortunate position of having enough funding to cover your core activity through public funds and earned income, you may consider that fundraising is an additional activity that you don’t have the time or resources to invest in.  But what if your funding situation changes?  What if you need more income this year for a special project that you want to deliver?  If you have no relationships with other potential supporters – be they trusts, individuals or sponsors – it will make the task of finding additional funding infinitely more difficult.

Fundraising does require investment – time, resources and money – and it requires planning to establish how your organisation should manage and target fundraising to best suit your particular needs.  But organisations spend so much time trying to get their message out to new people all the time – be they audiences, volunteers or service users – why would they not want to use that message differently to reach people and organisations that could inevitably invest in them?

The very act of communicating with and to potential supporters will also help you to use more and different channels to get your message out.  Can this necessarily be a bad thing?  It may not only introduce you to potential donors but could result in more volunteers, more customers, service users or audiences, depending on your type of organisation – all helping you to meet your aims and objectives and potentially grow your earned income, as well as your philanthropic and sponsorship income.

Fundraising, particularly when you have no dedicated resources in terms of staff or time, may seem like an impossible task but with careful planning – planning and systems are key to ensuring fundraising sustainability – it can be achieved and ultimately, worth more to your organisation that it costs.  Of course, there will be some initial effort required – there always is with any new activity – but surely, it is worth it, particularly in current times when no funding is assured?  Look at your resources and consider using them effectively to deliver some key fundraising goals. 

  • Put systems in place to allow you to have a rolling programme of fundraising – a database, donor communications programme, applications cycle, research activity – all carefully planned
  • Start off small – no one expects you to deliver £1m in your first year with no history of fundraising. 
  • Network – expand and broaden the groups of people aware of your organisation, the projects you deliver and your vision for the future.  Encourage your board to help you network. 

Ultimately, introducing philanthropic income and sponsorship will enable you to diversify your income and, more importantly, increase the sustainability of your organisation in the future. 

Perhaps you don’t agree?  Or maybe you have other suggestions as to why an organisation should consider fundraising?

Starting Out

So why give up a secure, highly paid job to go it alone?  Well, one of the main reasons for starting Activate Fundraising was to have the opportunity to work with a variety of clients whose work I support and have an affinity with.  I knew it would be hard work – and it has been – but it has also been hugely rewarding working with clients both large and small on a range of campaigns and for projects as diverse as enhanced employability for young people to the restoration of key artworks by a leading Scottish artist.  As well as hands-on fundraising, I’ve also run focus groups and developed feasibility studies, helping clients to establish what they need; why they need it and how they can attract donors to support it.  There’s something incredibly motivational about starting work every day knowing that you’ll be speaking with different people, learning about new projects and helping organisations to raise the funds they need to realise their vision.  So while it might have been a bit scary, working for myself has been the best decision I’ve made.

First Post!

Well, this is my first post onto Activate Fundraising’s new website and hopefully the first of many.  I’ll be keeping readers updated on general news that might affect the world of fundraising, as well as more specific updates on developments in the arts, charities and education.  So welcome to Activate Fundraising, if you’ve any questions related to fundraising, please post them here or if you’d like to have a more indepth discussion about the needs of your organisation, email me at heather@activatelimited.com.  Looking forward to hearing from you!  Best wishes, Heather