Over the past few weeks, I’ve read some excellent blogs on the subject of social media and fundrasing, so I thought I’d share some of the best ones here to give you some inspiration:
First of all, is Katya’s Non-Profit Marketing Blog’s advice via Beth Kanter on the questions you should ask yourself about your social media. It helps to determine whether or not you should be on a particular platform and how to decide what your goals for social media actually are. Simply but effective.
Kivi’s blog post is a survey asking for charities to identify what they are doing and what they would like to do in 2013 – anyone filling out the survey can receive the results which may make interesting reading in terms of 2013 social media trends.
Fundraising in the Movember campaign this year? Why not download the Movember app to keep a track on your facial hair and it’s progress throughout the month.
UK Fundraising’s post about WaterAid’s The Big Dig campaign which raised over £2.2m by encouraging a blogging and Instagram campaign among its followers. Perhaps out of the reach of some smaller charities in terms of audience size but something that could be scaled down and replicated (if your audience are online). Definitely inspirational though.
Again, Kivi’s Non-Profit Blog features a post about social media – and our attitudes and use of it outside the workplace. Do you think that the fact we now have a much less 9 – 5 approach to work is a good or bad thing. Flexibility or complete overwhelm?
Thought provoking piece from The Agitator – how much of your online activity translates on to mobile? Given the statistics for mobile usage (albeit US stats) perhaps you need to consider?
If you’re struggling with social media, have a look at Marc Pitman’s video about three ways to use Google + to drive traffic to your website. This is one social media platform that I’m relatively new to myself so appreciate the advice!
So that’s a quick round up of a few recent articles – and don’t forget to read my own Practical Tips to Getting Started with your Social Media to help you plan and manage your activity.
Any other comments or suggestions as to what has worked for you – or if you’ve any links to other posts featuring charities and social media add them in the comments below.