The result of our recent poll on LinkedIn showed that Facebook used more for fundraising than other social media. Having read Pamela Grow’s blog on yesterday’s SOFII post, this is perhaps an area that more organisations should look into, as one charity has enjoyed phenomenal success using the basic Facebook platform effectively.
No matter what the media, I’ve always said that fundraising doesn’t have to be expensive to work. You don’t have to have heavyweight paper, embossed in gold with expensive print and design any more than you need a database that can do everything but make the tea (although you do need a database!). Often you can adapt what you already have to reach donors by thinking creatively and using a bit of imagination. I think that Pamela’s blog outlines this beautifully, as the Soi Dog charity shows how it harnessed Facebook properly, using a little bit of work and imagination – without breaking the bank!