As we’ve only 5 days to go before the big man arrives, today I’ve included 2 fundraising tips to help you focus your fundraising:
3. Review the market. Look at your competitors – who supports them? Are there programmes like yours that have failed or succeeded? Why? Is there an organisation in your area doing similar work? How are you different? Fundraising is competitive so it’s vital that you stand out from the crowd. Knowing who you’re up against will help you to position yourself effectively. But as well as looking at competitors, also think out the box too. What has motivated you to give to a charity – why was it effective? What advertising campaigns have really stood out for you and why? And remember, you are not your donors – so get the views of others too.
4. Get everyone on board. You should set out the reasons why you are fundraising and what your objectives are (see point 1) so that everyone in your organisation knows why you’re fundraising, what for, how much and in what timescale and what you are hoping to achieve. You can’t under estimate the power of internal support for your fundraising so make sure your trustees, staff and volunteers know why you are fundraising.