3 Actions You Must Take to Run a Successful Crowdfunding Campaign
I was at a seminar last week where Kirsty Burnham of crowdfunding new kids on the block, SoLoCo, gave a presentation on running a successful crowdfunding campaign and it struck me how the actions you need to take are remarkably similar to those that you need to carry out for any fundraising campaign to be successful.
For the uninitiated, crowdfunding is the new online fundraising platform that organisations are getting excited about in terms of giving them new opportunities and access to new potential donors online. It is a fantastic way of encouraging local investment and ‘buy-in’ among new audiences, as well as providing organisations with matched or challenge funding that really inspires donors to get on board. Without going into a huge detailed explanation about what crowdfunding is (and I have written about it before if you want some background), among the benefits are:
the fact that a successful crowdfunding campaign will provide access to and profile among new audiences;
crowdfunding allows you to create interest and excitement about new projects among these audiences:
you can help to create a ‘buzz’ around your organisation and encourage people to think differently about you – e.g. more creative/innovative/ cutting edge than people previously thought.